Filmaker Shekhar Kapur and music maestro A. R. Rahman has launched Qyuki, a social media Web site.
The platform aims to discover the vast untapped talent of India and the Indian diaspora; mentor and transform them into brands of the future. With Qyuki the users can upload content they have created, including music, personal videos, cookery, short films etc.Unlike other Web sites like Youtube, content such as music, videos, writing and photography will be moderated by professionals
Qyuki has been launched by Qyuki Digital Media Pvt. Ltd with investment from Networking company Cisco.