Trivandrum, 13 June 2012: Bollywood actress and former Miss India Aishwarya Rai Bachchann has been roped in as the brand ambassador of Kalyan Jewellers. This is the first time Aishwarya Rai is appearing as brand ambassador for a Jewellery firm.
The new ad campaign featuring Aishwarya Rai will be launched at a cost of Rs. 1.5 crores.
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