Pepsi, the leading softdrink beverage company has bagged the rights to be the title sponsor of the Indian Premier League T20 cricket tournament for the next five years.
Pepsi which offered Rs. 396.8 crores piped cellular operator Aircel which offered 316 crores.
Dr Abdullah commented “the BCCI is very pleased to welcome PepsiCo as a central partner of the IPL. The value of the winning bid reflects the growth and success of the IPL ”.
IPL Governing Council Chairman, Rajeev Shukla added “PepsiCo are one of the largest sponsors in world sport and we look forward to working with them over the next seasons. I would also like to take this opportunity to thank DLF for its confidence in the IPL to become the league’s first title sponsor in 2008.”
PepsiCo’s bid is double the 200 crore paid by DLF in the first five seasons of the IPL